It is a systematic part of student's life in GTB-IMT. Here students get to understand the persona of marketer as well as consumer. It is an opportunity for students to grind their skills. It is a two week long activity, where step by step per week they get to do market research, identify products, campaign their research. They put up various stalls for handicrafts, flowers, greetings etc. Students learn to enhance their skills, abilities by performing various activities.